To point users to your site you don't want to share links to your administration area. You want to send links that point to your public area.
Click on the Go to Site button
When you click on the View Published Site button a new browser window will open with the url of the public area of your site. You can copy this url from your browser and send it to people.
We are currently trying to embed URLs to KA in other external documentation i.e., Outlook. How does get that URL to work and not refer the person back to the initial page?